What's the average close rate for an electrician?
Among electrical technicians at shops that track performance daily, the median close rate is 65.7%. The middle half of techs close between 58.7% and 73.2%. If your techs are closing below that band, the gap is trainable — and it's worth more than any marketing spend you're considering.
Why every number you've seen online is different
Search this question and you'll find claims from 15% all the way to 55%. They're not all wrong — they're measuring different things and calling them the same name.
- Booking rate is what your CSR controls: calls answered that become scheduled appointments. Industry surveys put electrical booking around the mid-40s.
- Close rate is what your tech controls: opportunities run that become sold work. This is the number that belongs to the person standing in the customer's home.
Most articles blend the two, quote a lead-gen vendor's funnel data, and land anywhere. When a stat has no sample size and no definition attached, it can't help you set a target.
Our benchmark is close rate, strictly defined: sold opportunities divided by total opportunities, per technician, measured daily. No estimates, no survey answers — logged jobs.
Where the benchmark comes from
The numbers on this page come from technicians at electrical shops that track KTIs (key training indicators) in the Team SPG portal, aggregated over a trailing twelve-month window. Only techs with a meaningful volume of opportunities are counted, and no company's data is ever shown individually.
One honest caveat, and it's actually the point: these are coached shops. Owners here run performance pay, ride-alongs, and daily scoreboards. The median you see above is not the industry average — it's what the industry average becomes when a shop starts managing the number. That's the gap worth chasing.
What moves a close rate
The techs at the top of the band aren't better electricians. They run a better call. The pattern we coach:
- Diagnose out loud. Customers don't buy work they didn't watch you find. Walk them through what you're seeing at the panel, not just the quote at the end.
- Present solutions, not an estimate. An Upgrade, Prevent, Replace presentation converts more than a single number on a tablet, because it changes the question from "yes or no" to "which one."
- Ask for the work. The most common reason a repairable opportunity walks is that nobody asked. Every presentation ends with a direct question.
- Track it daily. A tech who sees their own close rate every morning self-corrects. A tech who sees it quarterly argues with the data.
What we recommend
Don't set your target at the median. Set it at the top of the middle band — 73.2% — and manage individual techs, not the shop average. One tech at 40% hiding inside a decent shop average is a five-figure annual leak.
If you don't know your techs' close rates today, that's the first fix. You can't coach a number you don't collect.
58.7%
65.7%
73.2%
Related questions
Is close rate the same as booking rate?
No. Booking rate measures calls that become appointments (a CSR metric). Close rate measures opportunities that become sold jobs (a tech metric). Mixing them is the main reason published benchmarks disagree so wildly.
What's a good close rate for an electrical service tech?
The median at coached shops is {{stat:elec-close-rate-median}}, and the top quartile starts at {{stat:elec-close-rate-p75}}. Below {{stat:elec-close-rate-p25}}, there's usually a process problem — not a personality problem.
How do I improve my techs' close rates?
Track it daily per tech, present options instead of single estimates, and coach the sales conversation on ride-alongs. The number responds fast to attention — it's the most trainable metric in the shop. <!-- CTA component: assessment, trade=electrical. Suggested copy angle: "Where does your shop actually stand? Take the free electrical business assessment — 20 questions, instant section-by-section scoring, no account required." -->