What's a good average ticket for an electrical service call?

At electrical shops that track technician performance daily, the median average ticket — total revenue divided by sold jobs, per tech — is $1,511. The middle half of techs run between $834 and $2,114. If your shop's number lives near the service-call fees you see quoted online, you're leaving most of the job on the table.

First, agree on what "average ticket" means

The internet answers this question three different ways, and only one of them matters to an owner:

• The dispatch fee ($100–$200 in most markets): what it costs the customer to get a truck in the driveway. A cost-recovery number, not a revenue number.
• The single-repair price (an outlet, a breaker — a few hundred dollars): what consumer cost guides publish, because they're written for homeowners comparing quotes.
• Average ticket — total sold revenue ÷ number of sold jobs, per tech: what your business actually produces every time a tech sells work. Panel work, dedicated circuits, surge protection, and EV chargers all live in this number.

Our benchmark is the third one, from logged technician data over a trailing twelve months — not a survey, not a price book.

Why the SPG coached shops run a higher average-ticket

The spread between the consumer guides and the benchmark above isn't inflation. It's what happens when techs present the whole job instead of the symptom. A customer who called about a dead outlet has a 40-year-old panel, aluminum branch circuits, or zero surge protection more often than not. A tech trained to diagnose, educate, and present options captures that work honestly; a tech trained to fix the outlet doesn't.

That's also why we show the distribution instead of one number. The gap between the $834 tech and the $2,114 tech on the same team is rarely skill. It's the presentation.

How to move your average ticket

1. Multiple Solutions on every call. 3 solutions on every presented job, including the small ones. The customer picks the scope — but they can't pick what they never saw.
2. A real dispatch fee. Shops that undercharge to get in the driveway attract price shoppers and anchor every conversation low. Charge for the visit; waive it into sold work if you like.
3. Whole-home safety check as standard procedure. Ten minutes at the panel on every call. It creates legitimate found work and it's genuinely good for the customer.
4. Watch the ticket next to the close rate. Pushing ticket by overquoting collapses your close rate — the two numbers keep each other honest. Track both per tech, daily.

What we recommend

Set your per-tech floor at $834 and coach toward the median. If one tech's ticket is half of another's, ride along before you blame the leads — it's almost never the leads.